Principles

Honesty and Fairness

No matter how talented and knowledgeable we may be, without personal integrity, we can neither earn the respect of others, nor enhance our own self-respect. We will be fair and honest in all our business dealings and personal conduct.

 

Team Spirit and Cooperation

We will pool our abilities to accomplish our goals. We will always work with complete cooperation and team spirit.

 

Continous Improvement

We will strive constantly to improve our operational efficiency in all our business activities. Continuous improvement will be our effort always.

 

Courtesy and Humility

We will always be cordial and modest, respecting the rights and needs of others in order to strengthen healthy social relationships and improve the quality of life in our communities.

 

Adaptability

We will continually adapt our thinking and behavior to meet the ever-changing conditions around us, taking care to act in harmony with nature to ensure progress and success in our endeavors.

 

Gratitude

We will act out of a sense of gratitude for all the benefits we have received, confident that this attitude will be a source of unbounded joy and vitality, enabling us to overcome any obstacles we encounter.

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